Lisa Gray

ContactLisa Gray has been a wealth writer since 2001. She has been involved in the wealth management industry since 1988. She is the author of two bestselling books—The New Family Office and Generational Wealth Management.
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graymatter Strategies LLC

CFP®s Are More Profitable, Have Happier Clients, And Are More Productive, A Recent Study Shows edit
Thursday, August 02, 2012 04:10

Tags: Advisor businesses | CFP Board | client satisfaction

If you’ve gone through the process of earning your CFP® designation, it’s showing. A recent study shows that CFP®s are more productive, add more value to their firms, have happier clients, and boost firm revenues.

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Eighty-seven percent of clients working with a CFP® are satisfied with their advisors as opposed to 72% who work with an advisor who has not earned the designation. More than 70% of all advisory teams have at least one CFP® on board.
 
Sole practitioners with the designation bring in between 40% and 100% more revenues than those without. Teams with CFP®s serve 30% more clients than those without. The study gives more clout to firms who wish to align their interests along with the CFP® Board’s objectives to benefit the investing public and to promote competency and ethics within the industry.

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