Acquisition-hungry United Capital has taken its ambitions of becoming a national advisory network another step forward by buying $600 million Peak Capital and its retirement plan education operations.
A lot of the talk about this deal focuses on Peak Capital's AUM, but Newport Beach-based United Capital already has $16 billion under its banner, so another $600 million is incremental, not revolutionary.
And Dallas is a big market, but wasn't even on United Capital's strategic radar six months ago.
The excitement here is that education initiative. Peak Capital runs a call center that offers seminars to HR departments looking for someone to talk to their employees about retirement planning.
The company then brings in the Peak Capital education team. Affiliated advisors show up and prospect the crowd, and in a short period of time the assets start rolling in.
United Capital plans to take the initiative to a national market and help out its affiliates elsewhere in the country.
This is more than another bolt-on of AUM and an office in another state. United Capital is thinking about synergy here, not just scale.