Some months ago, Advisors4Advisors stopped sending the Daily Digest, a daily summary of top stories we thought advisors needed to read. My decision to stop sending an email daily to registered users came shortly after I decided to stop aggregating news from other industry websites and sharing it with you on the A4A home page.
A daily bombardment of emails and content has made it nearly impossible to distinguish good content from nonsense. We're all overwhelmed by it. I do not want to be part of that. So I’m taking a different approach.
I’m writing only when I have something to say that’s important. I’m not curating content because my time and A4A’s resources are better spent creating less content that is not very important and spending more of my time and resources on creating content that’s important.
Producing less content and emailing advisors less seems to have worked. A4A’s paid membership doubled last year. Sometimes less really is more.