As Tax Day Approaches, More Consumers Seek Accountants Online
- Created: Friday, 01 April 2011 07:49
The number of tax preparation and accounting professionals offering their services online has jumped by 76% since last year, says the new report from oDesk.
For advisors, the report is a mixed blessing. Advisors who use search egnine optimization and marketing techniques are more likely to capitalize on the growin trend of finding financial professionals online. But as online financial services get better, they compete with advisors at the low end of the market who have no differentiators or special niche.