Advisor Products
A Comprehensive Content Marketing System For Advisors
Advisor Products has been producing websites since 1997 and we’ve had to be innovative to survive and thrive as the Web has evolved, but it’s not been easy always. Now, I am happy to report, I think we’ve got social media marketing nailed. Here below is a detailed explanation of what we’re doing along with some context, tracing how we went from here to there in the evolution of social networking and content marketing for advisors.
With Everyone Bombarded By Content, How Can Financial Advisors Make Content Marketing Work?
Original content is still king, but not if it’s low quality. The mistake the vast majority of advisors are making in content marketing is hiring a writer who produces content but it’s poor quality content. Or they produce the content themselves and it does not have the three qualities needed to be effective.
Any writer you hire to help you with content marketing needs to know about financial planning and search engine optimization as well as how to write well.
In my experience, it’s extremely rare you find anyone with deep knowledge of all three of these di
Five Video Marketing Tips For RIAs
Avoid overconfidence. Prepare diligently before you go on camera. Record yourself and see if you like the way you appear. You will improve enormously by just looking at your own performance. After gaining experience, you probably will not need to practice before every presentation.
2. Buy Your Own Studio. Don’t spend money going to a local video studio. Go to a studio once or twice to make recordings, just to learn about what they do. Then buy your own equipment to make your videos. The worst thing that can happen is that you are among the 15
Google Is Instituting Changes To Its Rankings That Will Penalize You For Errors In Mobile Phone Accesss
Google is making changes that could affect many advisor websites. In a post on the Google Webmaster Central Blog, Google warns that if your website redirects mobile phone users to a page that does not work properly, it will hurt your ranking.
For Advisors Targeting Doctors, Here’s The Missing Link In Your Social Media Marketing Effort
For financial advisors, social media, search engines and content marketing is an effective way to market to doctors. While no doctor is likely to hire you solely on the basis of an article or blog post, content that shows you specialize in working with doctors' positions you as a resource to call upon when a physician needs financial advice.
Below are four pages from a 15-page special report targeted to doctors, entitled “13 Tax Tips For Doctors For 2013.” This 15-page FINRA-reviewed PDF is branded with your logo. If you are trying to attract more doctors as clients, t
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