Marketing

How Often Should Advisors Blog, Post Status Updates, And Send Email Newsletters? Why The Frequency And Tone Of Client Communications Are As Important As Your Message

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Financial advisors are not selling deals on electronics. They’re not Internet marketing hustlers. They’re not magazine publishers. On social media, financial advisors want to come off as professionals sharing specialized knowledge. The tone, style, and frequency of financial advisor email newsletters, blog posts, and social updates are as important as the message.   You don’t want to come off like an Internet retailer. You don’t want to be slick. And you don’t want to be trying too hard by sharing information that is a waste of my time.   Some adv

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Download A Free Digital Asset Inventory Questionnaire For To Help Clients With Estate Planning For Digital Assets

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Rothschild, who also serves as chair-elect of the American Bar Association Real Property Trust And Estate Planning Section, spoke at a webinar about estate planning for digital assets that A4A members can also access for free.   The Uniform Law Commission, which drafts model laws for states to adopt, is drafting legislation for states to consider that will clarify important rules concerning who is entitled to access and inherit digital assets after the owner dies. Eight states already have statutes and several more are considering adopting laws. The laws aim to clarify who is l

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The Web Has Made It Much More Difficult To Discern Copycat Content From The Real Thing

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Do a search on Google on any given day for “financial advisors” and read the “news” results that are returned.  It’s a simple way of seeing content being produced by and about financial advisors. Do that search today and you’ll notice an unfortunate trend in content marketing for advisors.

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Here’s A Mistake Many Advisors Make: They Connect Mostly With Other Advisors On Social Media

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Advisors say and do the darndest things. One of the dumbest is not cultivating prospects as followers, friends, and connections on social media and only using social media to communicate with other practitioners.   If you’re an advisor and the majority of your LinkedIn connections are other practitioners and people you buy stuff from, then you’re doing this all wrong.

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Samsung Fined $340,000 By FTC For Fake Comments On The Web; Fine Should Be $340 Million

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After being caught paying for false praise and negative comments about competitors, Samsung has been fined just over $340,000. That's not nearly enough!

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