Prudential Shocked By Industry's Lack Of Traction With African-American Prospects Hot

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The big question seems to be "Has any financial services company effectively engaged" the African-American community?" About four in five respondents said "no."


Cost is also an issue for some, but not always. A full 18% of the survey population earn more than $100,000 a year, so this is not exactly an impoverished crowd.


It really seems to boil down to a lack of trust on the investors' side and a lack of interest in getting involved on the advisors' side.

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