More women are also seeking traditionally male dominated jobs but the lack of steady, full-time work with benefits has been causing men to seek other work roles since even before the 2008 crisis.
The falling away of stereotypical gender work roles is opening up new options for men seeking financial security. Women are also getting college and advanced degrees in greater numbers than men and, therefore, are taking the more stable jobs which once were completely thought of as male roles.
Census data showed that from 2000 to 2010, traditionally female dominated work roles were the largest growth area for male jobs. This is a demographic shift that may affect how you grow your business as it becomes a more pronounced trend.


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