You Need To Think About A Customer Before You Say Yes Hot

Joshco0752Joshco0752  
 
 
0.0 (0)
Write Review

niche, customer serviceWe’ve all done it, we’ve taken a customer on who we know we shouldn’t have taken.  And, once that customer is there, we just don’t want to let them go.

I think most business owners I meet have a scarcity mentality.  They haven’t learned to say no, especially to a customer who they suspect are going to cause problems.

The problem with taking on a bad customer is they take up space in our company.  Most companies have a limited amount of capacity for customers.  The amount of capacity varies.  But, we all have a finite amount of capacity.

The problem with taking on a bad customer is that we fill that capacity with customers that are difficult or don’t make us any money, or even worse, both.  I find that bad customers not only take up capacity, but they tend to take much more capacity than good customers do.

It’s time for you to learn to say no.  That potential customer who you suspect is going to cause you problems needs to hear the word no thanks.  It doesn’t matter how you get to no, but you need to say no.

One of the questions I ask business owners often is how often they say no?  If it’s not at least several times a year, I suspect that they have a group of customers they wish they didn’t have.  And, once we have a customer we’re usually not willing to let them to go away.  It’s much better to say no before you have a problem.

If you say no, you build capacity in your business for yes.  When you learn to say no you build capacity in your business for when to say yes.  You never want to be close to 100% capacity.  When that happens you can’t say yes to that great customer. 

Or, if you do say yes and your capacity is close to 100% you’re likely to do a less than stellar job with them.  Now you’ve taken a great opportunity and made it into one where you have to convince this great customer that you’re really better than your track record indicates.

Know what you’re looking for.  The best way to keep from taking on a bad customer is to have a clear picture of what a great customer is like.  Having a profile of who your best customer is allows you evaluate potential customers for your business. 

I find this is the best way to keep from making that bad customer mistake that we’ve all made.  What about you, how do you keep from making the bad customer mistake?

This Website Is For Financial Professionals Only


User reviews

There are no user reviews for this listing.
Already have an account? or Create an account

A Strategically Focused CE Curriculum

With classes approved for over a decade by the CFP Board, IWI, and NASBA, Advisors4Advisors CE classes are an optimal knowledge stream for CFP®, CIMA®, CPA, CPA/PFS®, CFA®, and other practitioners. It's not a grab bag of speakers willing to sponsor CE content. Nor is it a one-man CE course. It's a group of subject matter experts with amazing communication skills and a history of thought leadership that, together, give advisors a well-rounded knowledge system for running a professional practice ethically and intelligently.

CE Since October 2008

A4A CE classes for financial professionals began in October 2008, the week Lehman Bros. collapsed. Initially billed as “The Financial Crisis Webinar Series,” A4A connects advisors with authoritative sources on investing, tax, and financial planning, chosen by A4A Editor Andrew Gluck, a veteran financial reporter. A4A members get a stream of CE classes for an advisor who: 

  • holds a CFP®, CIMA®, CPA, CPA/PFS, CFA or other designation requiring CE annually 
  • values monthly CE classes by Fritz Meyer, Craig Israelsen, Bob Keebler, Frank Murtha, or Andrew Gluck
  • diversifies a core of client portfolios in low-expense funds
  • invests based on MPT and economic fundamentals
  • advises on tax and financial planning as well as investing
  • needs financial counseling skills
  • wants the Certified Financial Counselor™ designation 
  • is building a brand as a thought leader locally or in a niche
  • wants the facts when bad news breaks
  • wants CE aligned with a content marketing system
  • wants 24/7 access to CE on-demand
  • insists on objective evidenced-based tax and investment planning analysis
MEMBER REVIEWS 
William Desormeau, Jr.  
It is not possible for me to overstate the cumulative value that Craig, Bob and Fritz have added for over 10 years to my investment advisory practice, as well as for personal and family financial planning. A4A gets my highest recommendation
Lynn Najman, CFP®
I’ve subscribed to A4A since its inception, and always find it intellectually stimulating and on point. It’s one of the few CE solutions out there that doesn’t waste my time by pushing product or talking down to me.

PeteDeacon-CPA-CFP

Pete Deacon, CPA, CFP®
A4A has had a profound effect on my business. Since 2009, I’ve relied on the consistent messaging and updates to run my business successfully. Being able to present the information from Bob, Fritz, and Craig's ongoing CE webinars has been a significant benefit.

fredericMayersen-phd-cfp

Fredric Mayerson, MBA, PhD, CFP®
I've been a financial professional and professor of finance for 35 years and find Fritz Meyer and Robert Keebler to be among the most engaging, incredibly knowledgeable, and experienced presenters I’ve encountered. They deliver an extraordinary amount of information in an extremely interesting way — sequentially and developmentally, utilizing pedagogical tools and techniques that few possess.  A4A to is the most consistently excellent CE program available.  
Ron Roge, MS, CFP®
I’ve been attending A4A many years because the CE classes are outstanding, and my time is valuable. Though I have over 35 years of experience, I’m always learning something new on A4A. I attend fewer conferences now because the CE is generally not advanced. If you want to learn from the best, in a faster, easier, and less expensive way, I highly recommend A4A.

John R. Day, CPA/PFS®

I’ve been a member since 2011 and never miss the monthly webinars with Fritz Meyer. I appreciate Fritz’s independent views on the economy and markets and Bob Keebler keeps me updated on excellent tax planning ideas. A4A is a great value!

NormanPolitzinerCFP

Norman Politziner, CFP

I wouldn't miss a Fritz Meyer webinar unless my pants were on fire. I've relied on Andrew Gluck's knowledge systems --client communications and CE -- for two decades. It's simply the best solution for tax, financial, investment, and risk-management professionals.®   

Dan Hawley, CFP® 

A4A, for over a decade, has been a great resource for useful and accurate information and CE. A4A and Advisor Products are bargains for an advisory practice. 

KevinBrosious-CFP-CPA-PFS

Kevin Brosious, MBA, CFP®, CPA/PFS®

I get CPA CE credit and CFP credit for the webinars.  But not only that, the A4A content is terrific