Advertising

Google+ For Financial Advisors Webinar Gets 4.8-Stars

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by agluck     June 20, 2015      0.0 (0) Robert Clark makes a convincing case for advisors to get active on Google+ by showing how influential Google+ can be on an advisor's Google search ranking.  This graphic in which Clark delineates a Google search results sources tells that story.      It's an amazing pictire that shows how Google is currently displaying sea

Do I Really Have To Use LinkedIn?

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by LinkedInNinja     July 22, 2014      0.0 (0) There were some really good comments and not one of them agreed with the author. The comment that stood out most and that I agree with 100% is that, while social media is often presented as marketing tactics, it does represent a fundamental shift in communications with clients and prospects moving forward. That part is not going to change.

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Win A Free License To Camtasia Studio Video-Editing Software, The Easiest Way For Advisors To Produce Videos Regularly

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by agluck     June 04, 2014      0.0 (0)   Recording your screen is the best way for advisors to create video content. After making videos with advisors for a few years, I can report that none of the dozens of advisors I’ve interviewed on camera are media stars. Advisors are not models, actors, or professional spokespeople. Some of you are terrible on camera.  

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The Web Has Made It Much More Difficult To Discern Copycat Content From The Real Thing

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by agluck     December 04, 2013      0.0 (0) Do a search on Google on any given day for “financial advisors” and read the “news” results that are returned.  It’s a simple way of seeing content being produced by and about financial advisors. Do that search today and you’ll notice an unfortunate trend in content marketing for advisors.

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Here’s A Mistake Many Advisors Make: They Connect Mostly With Other Advisors On Social Media

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by agluck     November 11, 2013      0.0 (0) Advisors say and do the darndest things. One of the dumbest is not cultivating prospects as followers, friends, and connections on social media and only using social media to communicate with other practitioners.   If you’re an advisor and the majority of your LinkedIn connections are other practitioners and people you buy stuff fr

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