Cogent Study Shows 70% Of Wealthy Investors Act On What They Read On Social Media Sites Hot

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Another 41% said they act on investment information they come across inadvertently while doing other searches.
Investors are also doing more research on advisors through social media sites like LinkedIn and are being motivated to contact their advisors about things they hear on social media sites.
Social media sites are increasingly becoming a source of attracting new clients and continuing to build trust with existing ones.
This means that if you are not active on LinkedIn, you should be. If you don’t have a blog that you regularly post to and update, you should. You should also be pointing to your blog through your LinkedIn activity.
Never before have we had such easy and direct ways to interact with and get to know client than through social media.
Tapping into new, disruptive technologies is something older advisors should especially be adept at doing.
After all, the advent of the internet in the mid-90s was nothing if not disruptive. There simply are no more excuses.

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