Clients Will Value Your Listening Skills Even More Highly Than Your Investment Returns
That’s not to say investors don’t want you to protect and grow their assets: 72% said the ability to deliver competitive returns is important. But that was only good enough for third place in the SunAmerica Retirement Re-Set Study, which surveyed 1,001 American investors 55 and older.
Asked to describe their ideal financial advisor, 77% cited “speaks in terms you can understand,” followed by 75% citing “listens and understands what is important to you.” Tied for third with 72% apiece were “protects you from major risks” and “is able to achieve competitive returns on your money.”
The survey, conducted by phone in April, was designed to assess the mindset, attitudes, and expectations of pre-retirees and retirees nationwide following the recession. Other findings of interest include:
65% want investments that are guaranteed not to lose value.
60% want investments or insurance that protect their income from market losses and provide income for life.
49% have hired a financial advisor, up from 40% in 2001.
68% of those who worked with an advisor say it was very helpful.
72% of those who worked with an advisor feel better prepared for retirement.
80% want education and advice on saving and investing for retirement at their workplace.
96% say it’s important to protect themselves and their families against financial uncertainties.
82% name financial peace of mind their key goal, ranking it six times more important than accumulating wealth.
Protecting assets is now five times more important to investors than higher-risk returns.
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