Intuit Now Allowing Banks And Credit Unions To Private Label Mint Hot

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Intuit, which acquired Mint in 2009, says more than 12 million people use Mint.com to manage their finances and have identified savings of more than $30 billion toward their personal goals.

 

According to a press release, Intuit hopes to incorporate Mint on banking sites later this year to "help financial institutions position themselves as trusted advisors."

 

Mint aims to show customers their entire financial picture in one place, organizing spending from more than 19,000 financial accounts into categories and displaying how they spend their money and offers "free actionable advice on how to save money." In addition, it offers a suggestion engine to recommend products and services from a financial institution that are specific to an individual's situation "at a time when they are most interested in learning more." It works on iOS and Android mobile phones and tablets.

 

 

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