Investor Personality (1 Credit)

Frank Murtha
08/25/21 4 PM EST
CFP® Live CPA IWI
Program Id: 864248427
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The most comprehensive component of Investor Identity is Investor Personality.  Using the NEO Personality Inventory Five-Factor Model and referencing data from Market Psych Insights (MPI) Investor Personality Assessment, this class addresses the concept of Investor Personality and how it affects client decision-making.  It will explore the history of Personality Psychology, explore relevant personality sub-factors, and explicate the Big 5 Traits (NEO) their relationship to investor identity and implications for investing and the client-advisor relationship.

  • Investor Identity Review (15 Minutes)
    • Needs
    • Values
    • Beliefs
    • Goals
    • Strengths & Weaknesses
  • Introduction to Personality Theory (15 minutes)
  • Progression of Personality Theory
    • Freud
    • Jung
    • Allport
    • Goldberg, Oregon Research Institute
  • Types vs. Traits
    • The Big Five Traits – CANOE/OCEAN Acronym
  • Nature and Nurture
    • Gender
    • Age
  • Conscientiousness vs. Spontaneity (20 minutes)
    • Conscientiousness sub-traits
    • Spontaneity sub-traits
    • Implications for Investing vs. Relationship
    • Relationship to aspect of Investor Identity (e.g, Needs, Values, etc.)

 

About Frank Murtha, Ph.D. 

Dr. Frank Murtha earned a doctorate in Counseling Psychology from the University at Buffalo. He was the first to explore cognitive errors in gambling behavior, and he has taught at The City University of New York, Penn State, and New York University. In 2001, Dr. Murtha co-founded MarketPsych Inc., a statistically valid proxy for the NEO personality inventory diagnostic for identifying investor personality traits. Dr. Murtha currently consults to institutional investors on macro- and micro-behavioral economics. In 2021, he founded the Financial Counseling Institute to charter financial professionals as Certified Financial Counselors.


This webinar is eligible for one hour of CE credit towards the CIMA® and CPWA® certifications, CFP® CE, PACE credit toward the CLU® and ChFC® designations, and live CPA CPE credit.


More than 50 hours of CFP® CE credit and more than 100 hours of Investments & Wealth Institute® credit on replays available 24/7 to paying members ($120 annually) of
Advisors4Advisors.com. CPAs are eligible to receive CPE for attending live webinars only. To learn how to receive continuing professional education credit viewing webinar replays, please see our detailed instructions.

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