Certified Financial Counselor™ CE Course And Certificate Program

 The Certified Financial Counselor course is a 12-credit,12-week program that equips advisors with the knowledge, skills, and techniques needed to fulfill the role of a financial counselor.


Financial Psychology Requirement Added by CFP Board The job of financial, tax and investment advisors has changed in the last several decades, evolving from a transactional and sales-oriented customer-broker relationship in the 1970s, to a profession requiring technical knowledge and a code of ethics in the 1980s and 1990s. In the past two decades, the burgeoning social science of behavioral economics further changed the nature of a financial professional's job requirements, by enabling client relationships that are more collaborative and personal, requiring today’s professionals to possess counseling skills. ​  

Until now, financial advice professionals did not need to know anything about the psychology of financial planning. Effective Jan. 1, 2022, however, the psychology of financial planning will comprise seven percent of what you must know to hold the CFP® designation. ​While 7% underestimates the importance of financial psychology in counseling clients, the CFP Board action is an important in step.      

The CFP Board, on March 30, 2021, announced the findings of its 2021 Practice Analysis Study. It was the first update in this important analysis since 2015! The practice analysis study resulted in a major revision in the principal knowledge topics a CFP® professional is required to master: A completely new topic of knowledge was added for psychology of financial planning. The CFP Board’s action represents an important change with repercussions for CPAs, CIMAs, and CFA professionals. ​   

This course is designed to complement CFP®, CFA®, CIMA®, and CPA knowledge requirements. ​   

​To maintain the Certified Financial Counselor digital certificate, a one-credit class, “Applying Financial Psychology In Current Conditions,” must be completed annually.​   

Frank Murtha, Financial Counseling Institute For over a decade, Fritz Meyer, Bob Keebler, and Craig Israelsen have received accolades for their classes for tax, financial, and investment planning professionals, and Frank Murtha fits right in with A4A's outstanding lineup of thought leaders.  
Frank Murtha earned a Ph.D. in Counseling Psychology from the University at Buffalo. He was the first to explore cognitive errors in gambling behavior. He has taught at The City University of New York, Penn State, and New York University. In 2001, Dr. Murtha co-founded MarketPsych Inc., a statistically valid proxy for the NEO personality inventory assessment for identifying investor personality traits. Dr. Murtha currently consults to institutional investors on macro- and micro-behavioral economics. In 2021, he founded the Financial Counseling Institute to charter financial professionals as Certified Financial Counselors.   

The 12-credit course and digital certificates are free to A4A members through October 15, 2021.