Financial Counseling Introduction and Overview (1 Credit)

Financial advising has undergone revolutionary change in the last few decades, evolving from a transactional sales-oriented customer experience to an ongoing knowledge-based process led by an objective financial professional with a fiduciary obligation to act in a client's best interest.

Spurred by the burgeoning social science of behavioral economics, meanwhile, the nature of client relationships has grown more personal, collaborative, and complicated, requiring today’s professionals to possess counseling skills.

At this class outlining core concepts in financial counseling, practitioners learn answers to these and many other questions: 

• On what three social sciences does the theoretical framework for financial counseling rest? 
• What is the value of financial counseling to consumers and practitioners?
• When does a financial advisor turn into a financial counselor?  
• What are the most common misconceptions about practicing as a financial counselors?   

Dr. Frank Murtha earned a doctorate in Counseling Psychology from the University at Buffalo. He was the first to explore cognitive errors in gambling behavior, and he has taught at The City University of New York, Penn State, and New York University. In 2001, Dr. Murtha cofounded MarketPsych Inc., a statistically valid proxy for the NEO personality inventory diagnostic for identifying investor personality traits. Dr. Murtha currently consults to institutional investors on macro- and micro-behavioral economics. In 2021, he founded the Financial Counseling Institute to charter financial professionals as Certified Financial Counselors.

This webinar is eligible for one hour of CE credit towards the CIMA® and CPWA® certifications, CFP® CE, PACE credit toward the CLU® and ChFC® designations, and live CPA CPE credit.