How Advisors Can Use Niches In Marketing
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Firms that effectively develop niches have lower operating costs, can charge higher fees, and have more fun servicing their clients.
- Why niche management is so important
- How to recognize and develop your niche
- Practical tools to help manage your niche
- How to avoid "niche drift"
- Why all financial service firms need to be niche companies
- The link between strategic marketing and niche management
- Why "niche-aholics" often enjoy less stressful, more fulfilling careers
User reviews
5.0 |
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Very informative---could Josh provide a Niche Part 2?
4.0 |
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I thought is was a very powerful message and I'm glad I heard it.
4.0 |
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Very Good. Helped me focus on a niche issue we're working with.
4.0 |
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Brought some clarity to the difference between a market segment and a niche and how having a niche can be beneficial to an advisor's practice.
3.0 |
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Webinar was useful in highlighting what we're already doing well, and I appreciated the warning about niche drift. Will bring the taped video to our Chief Executive's attention.
(I rated the overall webinar a 3 because we're already a niche co, but for someone looking to develop a niche, I'd rate it a 4)
