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Prasad was hard to understand and spoke a bit too fast on a topic that I'm very interested in. However, I think the audience and client base that really cares about this stuff is a small percentage of potential clients. When I discuss this kind of stuff with clients, eyes glaze over (mostly baby boomers) and when the market is hot or heavy, all behavioral finance goes out the window as I witnessed once again during this year's crash. A few just wanted out, no talking them out of it, but some held on.
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Very interesting topic, and timely as well. I did take the assessment myself a month or two ago, and it was certainly enlightening. It told me things that I wasn't conscious of with respect to my investment habits. Useful things. Today, Slide 27 was telling in that advisors see RISK as Quantitative (market up, market down, percent loss) and clients see RISK as Qualitative (can I reach my goals). Slide 35, Client Know Yourself, is critically important. I discovered this with a client during March who sold.
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good info, he talked very rapidly