Yes, the SEC really is reading Form ADV disclosures now and comparing them to reality. One firm is currently facing a cease-and-desist order after allegedly inflating its AUM by several orders of magnitude.
The SEC must have been stung by accusations that they're not doing enough to keep advisors in line. They're actually going to start checking form ADV statements for errors and lies.
The SEC has gone to First Tennessee National's brokerage unit in order to collect about $1.5 million clients of failed RIA Sentinel Management are owed.
Brokerage firms that break the rules often rake in millions of dollars before the regulators assess a token fine. This time around, Merrill Lynch has to pay roughly what one of its brokers misappropriated from clients.
Regulatory compliance and advertising review services.
You'll be emailed a discount coupon for $30 off the CFP® Ethics Class after signing up for A4A's $60 quarterly membership, featuring Fritz Meyer, Bob Keebler, and Craig Israelsen.