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$35 Million Home Sale Marketed With Web Video And iPad App
Wednesday, August 08, 2012 02:02

Tags: Offbeat

A $35 million Malibu mansion is being marketed by a realtor in an iPad loaded with a custom app featuring a seductive, Hollywood-style action video showcasing the six-acre trophy property.

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The marketing plan for selling Carbon Mesa -- a 9,000-square-foot, Malibu, Calif., was reported in Read Write Web, which says the home boasts 180-degree Pacific Ocean views.

 

"Owner DeeAnna Staats is no novice stumbling upon an eccentric sales idea; she owns a real estate and restaurant development company that specializes in turning around luxury properties," reports RWW.

 

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Apple Officials Reportedly Considering Buying A Stake In Twitter To Shore Up Social Media Presence
Saturday, July 28, 2012 05:56

Tags: Social Media

Apple, trying to fill a hole in its otherwise dominating position in the technology people use everyday, reportedly is talking with Twitter about making a strategic investment in it,

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according to a story in Saturday's New York Times.

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How Fast Is Your ISP? New FCC Report Rates Verizon And Cablevision Tops In Delivering Speed As Advertised
Thursday, July 19, 2012 18:45

In 2012, according to the Federal Communications Commissoin, the majority of ISPs delivered actual download speeds within 90% of their advertised speeds or better, with modest performance declines during peak periods. In 2011, most ISPs delivered actual download speeds within 80% of advertised speeds.

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A year ago, when the first FCC study was bad news for Cablevision. The company has improved, as is shown in the two tables below from the latest FCC report

 

 

 

 

 

 

 

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Yahoo! Hires Google's Marissa Mayer As CEO
Monday, July 16, 2012 23:55

Yahoo! Inc. said Marissa Mayer will become chief executive officer tomorrow, appointing a vice president from competitor Google Inc. to stem years of missteps and mistakes at the biggest U.S. Web portal.

 

Mayer take over tomorrow to become Yahoo's fifth CEO in four years, says Reuters.
 

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The 10 Commandments Of Social Media Etiquette
Tuesday, July 10, 2012 01:37

Tags: client communications | marketing | Social Media

This is a a refreshingly caustic story that takes shots at people who lost their jobs six months ago and are now procilaiming themslves to be social media gurus.

This Website Is For Financial Professionals Only


 

I'm seeing a huge increase in snake oil salesmen who know noithing about financial advice and a little about social media and search engines and parlaying that into marketing engagements. The trends started three years ago with the surge in open-source devleopment content management systems like WordPress and Joomla, but it has take gained strength in recent months as the economy has worsened, throwing more people out of work and transforming them into overnight Web gurus.

 

This story captures thatbtrend and also nails the ridiculous oversharing, slef0-indulgence, and naivete of many advisors marketing by using social media.

 

   

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