In August, Pew Research Center released a study showing that 85 percent of all Americans use the internet. According to Nielsen the average U.S. internet user will visit 105 web sites and view over 2,437 pages in just one month.
So just exactly how do you keep your website ranking higher in the search engines?
1. Use blogging and social media tools. Just be careful as financial advisors you must keep your content compliant. Partnering with third party company, such as Advisor Products, will provide you with compliant content that will keep your clients’ engaged.
2. Increase your website ranking using SEO, otherwise known as Search Engine Optimization. SEO is an internet marketing strategy that considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. By optimizing your website you will be more likely to attract new clients looking to use your services.
3. Consistent frequent communication. It is important to stay in touch with your clients by emailing them with useful content that will help keep you on top of their minds.
A prospect will most likely visit multiple financial advisor sites before deciding on one to go with. Increase your chances to be that company by optimizing your website, with the help of a third party company that specializes in compliant content for financial advisors.
This outage caused a few of our clients to lose internet access because of the settings in their own firewall. Some firewalls have advanced features that are meant to fail over to an alternate internet line when the primary line is down. Because the firewall could not reach the website it used to determine that the internet was up the firewall shut down the internet.
We have all become so dependent on the internet that we can't to have the internet be down.
Some recommendations to prevent this from happen to you:
Have at least two internet providers of different technology (ie Cable, Fios or Fiber)
Test your firewall to make sure the fail over is working properly
Use a Wireless 4G USB or Mifi for backup (some firewalls can be configured to use as second internet)
Read more on the GoDaddy outage in the following articles:
The most recent effort by Google and other search engines to make search better for consumers makes it wise to stop stuffing keywords into poorly written copy and focus on quality. Unique blogs, images, and video are all increasingly key in today’s Web world,
Here’s a productivity tool to manage bookmarks of your favorite websites by putting your most-frequented websites on “speed dial.” It’s a free browser add-on that enables you to create thumbnails of your favorite websites — visual bookmarks — on a private browser page, and you can organize them in groups.
The add-on is called FVD Speed Dial and it’s available for Firefox or Chrome.
With this add on, you can right click on any page and choose “Add Speed Dial.” Just click “next” and it creates a thumbnail that links to the site.
You can drag and drop the thumbnails to put them in any order. You can also organize your favorites into groups. For example, you might have one group for “ETFs” and another for “Taxes.” You can also right click to move a thumbnail from one group to another.