Apple Takes Control Of Marketing To You Based On Your Location

Monday, June 09, 2014 10:34
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Apple Takes Control Of Marketing To You Based On Your Location

Apple is taking control over who can use location-based advertising with iOS users.

 

Quartz, an eclectic online business magazine, is reporting that Apple new iOS 8 operating system is going to generate dynamic identifiers to tell its servers where you are located. 

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Marketers, the government, wireless carriers and other big companies will need Apple's permission to track those dynamic identifiers pinging cell sites, which means when you're in the mall companies can't send you text messages to let you know you just passed the socks that you bought two years ago and they're on sale for the next 10 minutes.

 

 

While Quartz and Ars Technica are covering the tech story as if Apple is using dynamic identifiers to protect privacy of its users, it's much more likely Apple is doing it simply to control who can market based on location to its iOS users. 

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