Is Your Website Just An Online Business Card?

Wednesday, September 26, 2012 12:26
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Is Your Website Just An Online Business Card?

Tags: Search Engines | SEO | website optimization

 

In today’s competitive world having a stagnant website won’t bring in business. There are some important things you can do to change your web presence and attract more clients.

This Website Is For Financial Professionals Only


In August, Pew Research Center released a study showing that 85 percent of all Americans use the internet. According to Nielsen the average U.S. internet user will visit 105 web sites and view over 2,437 pages in just one month. 
 
So just exactly how do you keep your website ranking higher in the search engines? 
 
1. Use blogging and social media tools. Just be careful as financial advisors you must keep your content compliant. Partnering with third party company, such as Advisor Products, will provide you with compliant content that will keep your clients’ engaged.
 
2. Increase your website ranking using SEO, otherwise known as Search Engine Optimization. SEO is an internet marketing strategy that considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. By optimizing your website you will be more likely to attract new clients looking to use your services.
 
3. Consistent frequent communication. It is important to stay in touch with your clients by emailing them with useful content that will help keep you on top of their minds.

 
A prospect will most likely visit multiple financial advisor sites before deciding on one to go with. Increase your chances to be that company by optimizing your website, with the help of a third party company that specializes in compliant content for financial advisors.
 
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