I spoke at several advisor conferences recently about search engine optimization (SEO) and noticed that this topic coninues to leave many advisors in the audience with a perplexed look on their faces. Here's some help.
This morning I stumbled upon a recent post at SearchEngineLand.com that comprehensively explains why search engines, SEO, and keyword research are important to advisors.
The post is long but useful because it explains how optimizing your website site around keywords assocuiated with your specialization is the key to success.
For more help, also see these free videos about SEO from Advisor Products.