Facebook's Facelift Advances Social Media And Clearly Establishes Facebook As The Web's Preeminent Property

Friday, September 23, 2011 01:08
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Facebook's Facelift Advances Social Media And Clearly Establishes Facebook As The Web's Preeminent Property

 

Even as the general press was covering the “unlikes” of Facebook’s new look, the tech press was mostly agog at how the social media juggernaut has reinvented its already revolutionary ways to engage users.

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“Facebook pulled an Apple,” says M.G. Siegler, who writes for TechCrunch. Though Facebook competitors are rushing to release next-generation features, “They’re skating to where the puck has been,” says Siegler. “Facebook is skating to where the puck is going to be.”
 
“While Google was busy rushing to get a social network that could compete with Facebook out the door, Facebook was thinking about the next phase of social networking,” says Siegler. “Google+ does compete with Facebook — the old Facebook. It does not compete with what Facebook launched today.”
 
Facebook has outmaneuvered its biggest competitor for Web hegemony, noted PC World, declaring, “Facebook fired a major blow against social networking rival Google+ today.”
 
While Mashable, CNET and most other tech sites praised the changes launched by Facebook, CNN and other mass media focused their coverage on “cranky” but vocal users blasting the social site.  “Facebook's 750 million members are livid about the flurry of changes the site rolled out this week,” according to the lead of a CNN story. They’re missing the point.
 
The New York Times explained it this way: “Facebook, the Web’s biggest social network, is where you go to see what your friends are up to. Now it wants to be a force that shapes what you watch, hear, read and buy.”
 
Mashable offered this concise summary of the facelift.
  • You’re going to get a Timeline, a scrapbook of your life.
  • You don’t have to just Like something; now you can [verb] any [noun].  
  • Facebook apps need only ask permission once to share stories on your behalf.
  • All “lightweight” information is going to the Ticker.
  • You can watch TV and movies, listen to music, and read news with your friends — all within Facebook.


TechCrunch offered a nine-step guide to enabling the new timeline right now.

 

 

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