Google's Chromebook is turning out to be yet another flop for the technology giant. While many advisors think Google is all-knowing, it's far from it.
Google has indeed forever changed the way we use Internet search. Its Android system for mobile devices is a huge success. Its street view and mapping are great. And we could list many other great achievements. But as great as Google is, it's gotten some big things wrong.
It's wise to remember that not all things from Google succeed. In fact, maybe Google's success is tied to its willingness to suffer some failures.
The list could go on.
For advisors, Google's failures need to be recalled to maintain a healthy skepticism.
Before you move your documents to Google Docs, switch to Gmail, or use Google's apps, remember that most of them were designed for consumers and not all of them have been adapted for business.
Also, the spate of recent security breaches has targeted large companies. Size indeed matters, and, in this instance, not in a good way.
Before you bet your business on a solution, think carefully. That's a lesson Google is now re-learning yet again with its Chromebook debacle.