Posting videos to YouTube is a great way to market for advisors, and YouTube just made it a bit more attractive by making its branding less prominent on videos you post there and embed.
YouTube is the world's second largest search engine, after Google. People go right to YouTube to search. If someone wants to see a video about Roth IRAs, they might go directly to YouTube to find it. So posting your content on YouTube is a good way of getting it viewed.
In addition, posting your videos to YouTube is good because you can embed it into your blog and your website. While you could post a video directly on your website or blog, embedding it after posting it on YouTube is better because it creates a link to your website or blog from YouTube, which improves your site or your blog's search engine ranking.
Embedding a video is easy. When you view a video on YouTube, look for the "share" button. When you click on "share," one of the options is "embed." YouTube automatically generates a snippet of code that you copy and then paste into your website or blog content management system, and that's how you embed a video.
But YouTube has always slapped its logo on all your embedded videos, which some advisors may feel is a little cheesy looking. When someone visiting your website or blog plays a video you embedded, a semi-transparent YouTube logo would appear and a YouTube button is displayed on the video player control bar. When a visitor to your website or blog clicks on either of those YouTube logos, it pops open a new browser and takes you YouTube to view the video and lands a visitor on your firm's YouTube channel. That's good because they then see all of the other videos you've posted to your channel. If you have not created a YouTube channel for your firm, it's wise to do.
Yesterday, in a bid to be more business-friendly, YouTube made some important changes in how all this works.
YouTube has altogether eliminated the semi-transparent logo from appearing on embedded videos and you can also now eliminate the YouTube logo button from appearing on the control bar of the player.
To show you the changes, take a look at the embedded videos below. The top one contains the YouTube logo on the player controls. But the semi-transparent YouTube logo is not there anymore.
A negative effect of removing the YouTube logo is that vistors to your website or blog who view your embedded video are not as readily able to view the video on your YouTube channel. Only when you view an embedded in full screen mode will a viewer get an option (in the form of a small text link) to view the video on your YouTube channel.
In the lower of the two videos below, the YouTube logo is removed. That's the new feature added yesterday.
To remove the YouTube logo from your embedded videos, all you need to do is add ?modestbranding=1 to the URL in the embed code.
To be clear, the embed code of the video below is:
iframe width="640" height="390" src="http://www.youtube.com/embed/VDT9kfr-76o" frameborder="0" allowfullscreen></iframe
To eliminate the YouTube logo from that embedded video, simply add ?modestbranding=1 to the URL in the embed code snippet. So the embed code snippet would look like this:
iframe width="640" height="390" src="http://www.youtube.com/embed/VDT9kfr-76o?modestbranding=1" frameborder="0" allowfullscreen></iframe
Keep in mind, that you might want to embed a video posted to YouTube even if you did not create it. If a fund company or personal finance magazine posts a video that you like, you may want to embed it on your website.