Advisors who are targeting senior managers at a particular company or who target participants at a specific company's 401(k) plan have a new tool in their arsenal: LinkedIn Company Search.
Now you can search a company based on location or industry and you can see who your connections are at the company.
Marketing to employees of specific companies is a good strategy for advisors because you can target local companies or those that you have special expertise in serving.
This one-minute video is bound to trigger some ideas for savvy marketers. It can also help with recruiting or job searches.