For advisors seeking good search engine rankings, knowing the basics about website optiization is a must, and title tags are one of the key basics.
This is a great post about title tags. If you spend five minutes readig this opst, you'll lean a lot about a key aspect of search engine optimization.
Most advisors no little or norhing about what makes search engines behave the way they and how to make your site ranking higher in search results. So reading a post like this can be a real eye opener.
Keep in mind, however, that titles are just one item in a long list that needs to be tackled when trying to improve your search engine ranking.