If you've ever Googled yourself--and let's face it, everyone does--then you know that one of the first search results likely to appear is your LinkedIn profile page. Your LinkedIn profile is important. Have you made the most of your LinkedIn profile?
This post on Mashable offers a number of really good tips about how to post content on your LinkedIn Page.
While a lot of the information is obvious to anyone who spends the time to examine the tools available on LinkedIn, it's a great summary. And the post will cetainly help any social media novices.
One of the apps tha advisors should use on LinkedIn is the Questions & Answers platorm, which enables members to demonstrate their business acumen by answering questions from other members. Another great way to post content is using SlideShare. Using these apps will help boost your search engine rankings. Be sure to link back to your website or blog with relevant information.
Another post to PC World yesterday offered some LinkedIn proifle tips, but it was more focused on search engine optimization and using key words in your profile to boost its search ranking.