Advisors thinking about implementing social media in their firms would be wise to check out this list of tips.
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Advisors want to consider how they can empower staff to help thm with social media, as this post
suggests. If you have a staff, they can become your firm's greatest weapon in using Twitter, facebook and Linked in. The professionals in your firm cannot do evertyhing and delegating social media tasks is sensible.
You cannot just start tweeting without first adpting a strategy. I think that using social media is so easy that many advisors start using these websites without putting in some careful thought into what they are trying to accomplish.