RIM PlayBook Sells Better Than Expected, But Are Advisors Among The Buyers

Thursday, April 21, 2011 09:32
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RIM PlayBook Sells Better Than Expected, But Are Advisors Among The Buyers

Tags: phones | Tablets

After "mixed" reviews detailing its deficiencies, RIM's new 7-inch tablet, the BlackBerry PlayBook, yesterday sold 50,000 units. But I doubt advisors are the buyers.

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The PlayBook lacks email, calendaring and contact management apps unless you're tethered to a BlackBerry smartphone. It  only works on WiFi connections, offers an app store with a fraction of the apps of Android and iPhone, and is reportedly full of software bugs. It was skewered by reviewers.


 

Yet PlayBook's first-day sales were much stronger than expected. 

 

My guess is it is being purchased by employees of big companies. That's BlackBerry's strongest customer segment. It adminsiutrators at big companies insist on using RIM for security and standardization reasons.

 

Among advisors might be some die-hard BlackBerry fans but not many.

 

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