Junxure, a leading CRM for investment advisor, said today that "June 11 will mark the official marketing launch" for Junxure Cloud. Junxure Cloud, according to a press release, offers a streamlined user interface while retaining “best-in-class” functionality and integration.
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The desktop version of Junxure has about 10,000 users, the company says. The software is popular with financial planners and its co- founder, Greg Friedman, owns a successful financial planning practice.
The launch of Junxure Cloud was originally promised for January 2013, but being six months late in the software business is not uncommon.
Converting advisors from the desktop to the cloud version of the app could pose a challenge for Junxure. Moving 10,000 advisors from an app that they depend on daily is no easy task, so Junxure’s desktop version is likely to need to be supported for some time even as the company migrates users to the Web. “We've developed an extensive development roadmap for both Junxure CRM and Junxure Cloud,” Friedman says in the press release.
Junxure’s main competitor is Redtail, which like Junxure is also built specifically for financial advisor workflow, has more than 50,000 users and is integrated with dozens of apps. Another CRM popular with advisors is Salesforce and overlays that put an advisor-friendly user interface on top of Salesforce. Salesforce and Redtail CRMs started out as Web apps and never faced the challenge of converting users to the Web.
Junxure's desktop version also comes with a client portal that competes with AdvisorVault, which is made by Advisor Products, a company I own.