Advisors Could Benefit From Using Google+ Hangouts And On-Air Broadcast

Friday, October 05, 2012 14:54
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Advisors Could Benefit From Using Google+ Hangouts And On-Air Broadcast

I might not be as tech savvy as my teenage sons, but I’m not a Neanderthal when it comes to technology. Still, I’ve struggled to figure out a relatively cheap and easy way to use my computer to interview someone and record the video and audio for the benefit of others to watch later, much like the New York Times does with its Blogging Heads feature. That feature uses, I believe, technology from bloggingheads.tv, which was founded in 2005 and was the first website devoted to split-screen video dialogues about politics and ideas.

This week, I am happy to report that I discovered a way to do this sort of thing from the comfort of my home office using Google + and its Hangouts application. This week, while reading my emails I chanced upon a YouTube video featuring an interview with Wade Pfau, CFA, Ph.D. about his recent findings regarding the efficient retirement income frontier.

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Pfau, as many know, is among the world’s foremost authorities on retirement income, a blogger on Advisors4Advisors, and the curriculum director of the Retirement Income Industry Association’s Retirement Management Analyst program.

Jason Hull, a financial planner with Hull Financial Planning and a blogger for US News & World Report, conducted the interview with Pfau using Google+ Hangouts and its On-Air broadcast program and posted the interview to his YouTube channel and then posted a story about that interview on US News & World Report. Hull also posted an article about the psychology of Pfau’s findings on his website.

And what I found is that it’s relatively easy and cheap (as in free) to use Google+ and Hangouts. Obviously, you need a Google+ account and a YouTube account/channel. And then all you need to do is schedule a “Hangout” with someone and then enable your system to record and post the interview to your YouTube channel (enable Hangouts On Air). And that’s it.

So how has Google+ and its On-Air Broadcast worked for Hull so far?

“I've pretty much only used it for limited cases,” says Hull. “I did have a couple of people drop in when I interviewed Nick Barron of Flypt. I also use it for my business brain trust meetings and for board meetings to get several video/screen shares in concurrently. To me, it's simply easier than trying to record video on Skype and then uploading it on YouTube.”

So, if you're looking for a new application to talk with clients or prospects or share your thoughts with the world via video, give Goole+ and Hangouts a try.

By the way, there are those who have enjoyed great success using G+ Hangout. Case in point: Will.i.am’s effort to promote science fairs.

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