WSJ Blog Post Notes Trend Toward Online Apps That Might Compete With Advisors

Thursday, January 05, 2012 11:17
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WSJ Blog Post Notes Trend Toward Online Apps That Might Compete With Advisors

Tags: competitors | Financial Planning Apps

"Even as many financial advisors try to shift upward from the mass-affluent segment to a wealthier clientele, some new Internet-based startups are aiming their services at the not-so-rich," says Wall Street Journal blogger Ruithie Ackerman.

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While online investment platforms aren’t new, such fledgling services as Wealthfront and Betterment are trying to distinguish themselves with new programs to provide advice electronically. The investment minimums are as low as $5,000 – or even nothing at all.
 
I've been covering the trend and believe a shakeout is coming to the advisor business over the coming decade.

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