Microsoft’s Bing is slowly eclipsing Yahoo as the No. 2 search engine in the U.S., according to comScore. Both sites now have about 15% of the market, although that’s just a 0.2% rise from last month for Bing.
Bing (15%) and Yahoo (15.1%) take a distant second place to Google, which has a beyond-dominant 65.4% market share.
The data doesn’t include searches from phones or tablets, nor does it take into account queries from Google’s Instant feature, which shows results as you type (Bing and Yahoo don’t offer a comparable service).
For advisors, it may actually be wise to focus on non-Google search engines because most advisors focus on Google and ignore the other search engines. Also, I have a hunch that many older people (read: advisor clients), who typically are not tech whizzes, use the default seach engine that comes with their computers, which is usually Bing.