The founders of MyFinancialAdvice.com, a site designed to enable financial planners to offer advice online to middle-income Americans, are launching a site designed to promote use of social media by advisors.
Launching on October 12, 2011, OnlineAdvisorCentral.com will include online video training, peer support, ongoing one-on-one assistance, and "monetization" tools to conduct advice sessions online.
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Kevin Condon and Ron Peremel have for several years been working on MyFinancialAdvice.com to promote financial planning to individuals other than the high-net-worth. OAC attempts to build on that effort by incorporating the use of social media to engage potential clients.
Condon says many advisors are using social media but don't have a way to monetize the effort. MyFinanciaAdvice.com, he says, provides the online engine for charging a client for advice. He and Peremel want to attract consumers using the OAC platform.
"We have ability to span that bridge to the public," says Peremel.