For advisors who want to target seniors, a new site has launched that targets the over-55 crowd with discounts in their locale.
The site allows seniors to share discount deals offered by local businesses, but it also allows you to list your business and offer a discount.
Since the site is new, there are few discount deals available. I could find no advisory firms offering discounts different zip codes I tried. But that could be an opportunity for advisors.
While you want to check with your compliance officer before advertising and beware of offering too large a discount on any of your services, it's hard to see how a marketing-oriented advisor could lose by listing a discount program on Sciddy.