RIA Case Study: Why PayingMore For A CRM Can Ultimately Cost Less

Friday, April 15, 2011 14:50
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RIA Case Study: Why PayingMore For A CRM Can Ultimately Cost Less

Tags: CRM | financial planning | Integrations | phones | registered investment advisors | Schwab

Last month, an RIA customer called me to learn more about our enhanced Blackberry integration.  I noticed that they have 16 users and had converted from Redtail, so I couldn't help but to ask: "Why would your RIA pay over $1,000 per month for a CRM instead of continuing with a good CRM that only cost $65 per month?"  

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30 minutes later, I had a few pages of notes about the conversation which I turned into a case study.  In a nutshell, SmartOffice saves this firm well over $30,000 per year and is helping them grow AUM without working longer hours.

 

I'll admit, this firm's success and growth has less to do with SmartOffice than the fact that this firm has a very good, clearly defined client service strategy.  They know their niche, what their clients need, and each person understands their role within the ensemble.  SmartOffice is merely customized to automate each person's role in execution of that strategy.

 

Here's the case study:http://www.ebixcrm.com/clients/skornia.shtml

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