In a review recently published here on A4A, an advisor using our portfolio management application and services said something that needs to be corrected. And that's why I have written this post.
For the record: We’ve never intended to kill AssetBook Classic.
I can’t imagine who gave you the incorrect information, why published it in your review. It’s untrue.
We do not plan to retire AssetBook Classic and have never stated we would. Maybe you misunderstood something we said?
A handful of the RIAs using AssetBook have not switched to RADAR, our new version, because it Classic costs less. However, RADAR provides a lot more features, graphics, and reporting features for RIAs, as well as account reconciliation services. It does cost a bit more.
AssetBook has ISO-compliant quality policies, which all of our employees are required to memorize. We adhere to this policy yet maintain a highly competitive price point. You get the same features and more from AssetBook at half the cost of some of our biggest competitors, and you get service that has earned the trust of 225 investment advisory firms.
Switching performance reporting software applications, as you have done, can be a complicated task, depending on the data we are given. Yet we have received rave reviews on A4A and elsewhere. As is shown in the screen shot below, AssetBook has received 15 rave reviews on A4A and your one less-than-flattering review.
In any business there are certain relationships that don’t’ work no matter how hard you try, no matter how many hours of staff time you put into it. That you have bashed us like this and made public misstatements about us tells me that we have little hope of ever making you trust us or appreciate the work we have done to respond to your firm’s needs and clean up your portfolio data for use on our system.