Having designed and launched numerous print and Web solutions that have been widely adopted by the financial advice profession since 1996, I can say without reservation that the typical financial advice professional will usually shun new client communication techniques. Private wealth advisors understandly shy away from untried, unproven practices. So why in the world would advisors start using infographics, a popular new communication device? More to the point, why would you send people in their 50s, 60s, and 70s an infographic when they may never have seen one before?
Since I can always rely on advisors to be slow adopters, you might be interested in these five reasons why advisors should use infographics.
Advisor Products next week will start offering financial professionals infographics that you can use for lead generation. The first infographic is based on research by Prof. Craig Israelsen showing how the last secular trend toward higher interest rates--the 34 year period from 1948 to 1981--was not so bad thing for income-oriented investors. It is targeted to pre-retirees and retirees worried about generating retirement income in the current interest rate environment. You can use it on any website or, if Advisor Products is you web vendor, you can use our lead generation system, which emails you the names of people who sign up to get your infographics and is integrated with out content marketing and social media system. To see a sample of the new infographic and learn more, please contact us.