A Slight Diversion - trends in tweeting by Five Advisors

Tuesday, April 06, 2010 09:41
A Slight Diversion - trends in tweeting by Five Advisors

A slight diversion from my normal topics around operations and technology. I frequently read the AdvisorTweets.com site, run by Pat Allen (@rocktheboatmktg on Twitter) out of Chicago. 

The site aggregates a stream of advisors and related investment professionals on Twitter who also follow @advisortweets. It provides a real time as well as trending view of what advisors are thinking about and sharing in the social cloud.

This Website Is For Financial Professionals Only

The most recent blog post highlighted the top five "tweeters" on AdvisorTweets.com for March. I thought it compelling how broad of a scope these advisors covered in topical areas and the fact that these folks, as Advisor Tweets noted, "they are tweeting to be followed and read". 

Being a social media user that has heavily integrated into platforms like Facebook, LinkedIn and Twitter, I am impressed with the volume and quality of much of the posting these folks produced in a 31 day period. It takes a commitment and effort to line up content, analyze others content for value in retweeting - and then carve out the time for posting and managing responses.

Moreover, three of the five advisors also show significant sharing of other's data - a strong sign that they recognize the value in social media, and in particular Twitter, is not found just in their own voice.

A fascinating site and excellent observation point to hear what advisors are saying, sharing and debating.




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