Impress Clients And Prospects By Broadcasting Documents From Your Tablet, Phone, Or PC To A Big Screen TV

Thursday, September 12, 2013 11:29
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Impress Clients And Prospects By Broadcasting Documents From Your Tablet, Phone, Or PC To A Big Screen TV

Tags: client communications | communication

If you make live presentations to clients and prospects in your office, displaying your presentation on a big-screen TV is much better than using a computer monitor or tablet.

 
You’re communicating complicated financial ideas. A big-screen TV is riveting, and the vast majority of clients you deal with watch TV daily and have been trained to consume information by watching TV. 

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While your medium is not your message, it's easier for people who are not financial experts to understand complex financial ideas when you use visual aides displayed on a 60-inch TV instead of on a 21-inch computer monitor or 9” tablet screen.
 
So it is wise for advisors to try out Google Chromecast, a $35 device that lets you broadcast content from your tablet, phone, or laptop to a big-screen TV.  
 
Chromecast debuted a couple of months ago and immediately sold out. I ordered one on Amazon two months ago that arrived last week. I ordered another one last week and it was still back-ordered, but I received an email from Amazon today saying t would arrive in two weeks. So you still need to wait about three weeks to get one.
 
Google’s Chromecast plugs into an HDMI port on an HDTV and picks up a wireless signal from your computer.
 
If your big screen TV is on one side of the room and your computer or tablet sits atop your desk or a conference table on the other side of the room, you can broadcast content from your computer, phone, or tablet to the HDTV wirelessly.
 
Chromecast shares any content you can show in a Chrome browser.  So you can display a PowerPoint presentation via SlideShare, Google apps, and other apps using Google’s Chrome browser on an HDTV. (Chromecast also supports Netflix, so can watch TV shows and movies using Chromecast.)
 
Using Chromecast isn’t a game-changing way of making presentations in your office when you have a visitor, but it does make you look smart—like you’re in touch with the latest technology, and that does make an impression on clients and prospects. For $35, it’s a no-brainer.
 
And big-screen HDTVs have plunged in price. You can get this new 58-inch 1080p (high-definition) TV for just $650.  While the brand is unknown, if you’re just using this TV for business purposes and not watching movies, this is 25% to 30% less than the cost of a 120-Hz 55-inch or 60-inch LED Samsung or Sharp HDTV.
 

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