Last year was a grueling one for the markets, but advisors who could keep their clients in the loop actually managed to grow their businesses by a substantial amount.
A full 40% of the advisors SEI talked to recently say they boosted their AUM by at least 10% last year.
The secret was communication -- and not just reporting the news or explaining the issues, but holding hands and, when necessary, offering a shoulder to cry on.
Global instability and the euro in particular left investors rolling with the punches. Next year is shaping up to be more of the same, so advisors who want to add accounts in 2012 should get ready.