Retail Investors Watching More Videos, Participating In More Webcasts, But Still Feel Adrift

Thursday, September 29, 2011 08:25
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Retail Investors Watching More Videos, Participating In More Webcasts, But Still Feel Adrift

For technophiles, the good news is that all those YouTube videos and webinars are finding an audience with retail investors.

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Investment videos have seen their viewership surge 350% over the last year while webcasts are up 300%, according to new numbers from research consulting firm Hearts & Wallets.

 

Blogs, websites, and other high-tech channels are also in vogue, the firm says.

 

However, a full 30% of these advisors now worry about their lack of experience. That's up from last year and reflects a simple truth: too much information, not enough guidance.

 

That's another bit of good news for advisors willing to reach out to all these information-saturated, well-educated prospects and show them how to put all that data to use.

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