Ever Let A Gift Card Expire Unused? You're Not Alone

Monday, January 24, 2011 22:25
edit
Ever Let A Gift Card Expire Unused? You're Not Alone

Here's something you can tweet your clients: About 5% of all gift cards go unredeemed. 

This Website Is For Financial Professionals Only


In a just-completed study, Plastic Jungle, which buys and sells gift cards, reported that all-told, the U.S. market for gifts cards is about $90 billion annually, says CNET. And of that, about 5 percent to 7 percent go unredeemed and unclaimed each year, said Bruce Bower, the CEO of Plastic Jungle.

 

Please embarrass, cajole, exhort, and do whatever else it takes to get clients to stop throwing out gift card bucks. 

Comments (0)

Write comment

You must be logged in to post a comment. Please register if you do not have an account yet.

busy