Camtasia Studio is a good software program for advisors to use to edit their own videos.
It does not have the video editing power of Final Cut Pro by Apple or Adobe Premier, which are professional video editing programs, but it is far simpler to use than Final Cut or Premier, and it is far better for editing screen-sharing sessions, which is what advisors need to do to create videos regularly.
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Recording your screen is the best way for advisors to create video content. After making videos with advisors for a few years, I can report that none of the dozens of advisors I’ve interviewed on camera are media stars. Advisors are not models, actors, or professional spokespeople. Some of you are terrible on camera.
Recording your screen to display PowerPoint slides or PDF client financial planning reports while you narrate and record the audio is the best way for advisors to use video to get in front of clients, prospects, and centers of influence. Since financial data in charts and graphics makes great visuals, adding your narration is a genuinely nice way to educate your audience on financial matters. This the best way to create your own content to improve your client relations, lead generation campaigns, email newsletters, and search engine rankings.
Since financial advisors are not making Hollywood productions with people on camera, indoor and outdoor lighting, and special audio and visual effects, you don’t need a complicated app like Premier or Final Cut. TechSmith’s Camtasia Studio is the right tool.
TechSmith appreciates the coverage I’ve given them over the years and has provided Advisors4Advisors with three licenses to Camtasia Studio that we are raffling off. Each license normally costs $299.
To ensure we give away these licenses to advisors likely use the software, we’re raffling it off to the first three advisors who watch the webinar and email the correct answers these the following three questions to admin at advisors4advisors.com:
- What size is Andy’s reflective umbrella?
- If you wanted to import slides into Camtasia, what file type does Andy suggest you use?
- Name one of the two Camtasia transition effects Andy mentioned were his favorites.
By the way, my presentation about how advisors can use Camtasia covers:
- How to make videos like as good as I do
- Step by step instructions for turning PowerPoint presentations into educational videos
- How to add visual cues that make technical content easier to understand
- Tips for using key features in Camtastia Studio—zooming, importing clips, transitions and more
- What kind of computer equipment you need to make your own videos
Go watch it
and answer the questions to win a free license to this valuable video editing tool for advisors.
By the way, Fritz Meyer and I collaborate to provide RIAs with a quarterly presentation for advisors
to give investors, and it is perfect this purpose. We give you 15 or 20 gorgeous looking slides and a script that you can narrate. Record your narration and give the script your personal spin to produce professional videos that make you look good (because you're off camera.)