Study Finds “Likes” Beget More Likes, Calls Into Question The Wisdom Of The Crowd

Saturday, August 10, 2013 12:51
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Study Finds “Likes” Beget More Likes, Calls Into Question The Wisdom Of The Crowd

Tags: content marketing | Social Media

An academic study reported finds that people are more likely to “like” something that has been liked by others. Apart from the debunking the notion that crowdsourcing possesses special wisdom, the study’s results offer advisors incentive to promote their Web postings to generate “thumbs up” votes.

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The study, reported on in The New York Times, found that comments given a fake “like” vote are 32% more likely to get a positive vote. Over time, the comments with the artificial initial up vote ended with scores 25% higher than those in a control group.
 

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