Are "Traditional" Media The Secret To Marketing A Financial Practice?

Thursday, March 24, 2011 23:16
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Tags: prospecting

The experts are saying that to reach the right prospects, you've got to be online but reach back into traditional media -- and that's where the old-fashioned unpaid appearance still shines.

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Great piece in Registered Rep laying out several white papers and guru interviews.

 

The SEI discussion is especially interesting, since it most directly puts the focus back on the expert commentator gig -- for local as well as national media -- as a great way to get your face and your brand out there.

 

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