Target Advertisements On LinkedIn To Employees Of A Particular Company Or With A Specific Job Title

Thursday, January 27, 2011 00:01
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Target Advertisements On LinkedIn To Employees Of A Particular Company Or With A Specific Job Title

Talk about niche marketing, now you'll be able to buy an ad on LinkedIn targeting employees of a particular company's 401(k) plan or that will pop up on LinkedIn pages owned by senior VPs for finance and HR.

This Website Is For Financial Professionals Only


I'll follow up to find out about rates but this seems to be a great feature for advisors to use to reach a target market. 

 

Here's coverage from Mashable.

 

And here's a skeptical story about the LinkedIn targeted ads from the Wall Street Journal.

  

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