Is your phone ringing off the hook? Are emails piling up? Are clients fearful? Do they question why you didn’t move them to cash before the nosedive? I hope that this doesn’t describe your situation. It certainly does not describe mine.
My clients are not happy with the recent market gyrations, but they have learned to ride out these periods.
I've proactively kept them informed and calm.
What's my secret? It’s no revelation. I’ve simply been consistent with my message.
In response, I receive emails like this one:
“Thank you for reaching out to us on this day of turmoil … By all means we intend to ‘stay the course’... for the record... we are happy with your direction... Keep up the good work!”
“Thank you for the email. I know I am just a small player, but it is still a lot to me. I trust you and will go with what you say.”
“Thanks for sending this out. We appreciate your perspective. We trust the strategy we have developed with you and will stay with it.”
I don’t mean to imply that I don’t get any concerned phone calls. In the past week, I’ve gotten one or two calls a day – mostly from new clients. They weren’t panicked, just wanted to talk and hear reassuring words. They’re still in training!